From receiving handwritten thank you notes from editors, to being praised as some of the most helpful, reliable (and nicest!) PR people around, Crossroads excels at building strong relationships with influencers. This doesn’t just mean media, bloggers and social stars–this means internal audiences as well. Your associates have the greatest access to your reputation and unlimited social and digital resources to support or derail it. Regardless of the influencer, we know you can’t have relationships without being real.