Robert Marts is a self-proclaimed numbers guy. When it comes to impressions, share of voice or ROI, he’s your man. When Robert assumed the position of Crossroads’ first-ever Senior Media Analyst, a partner dedicated to nothing but measuring the impact of PR efforts for clients, Robert did so effortlessly. His previous 15-year career as a media planner made the jump from paid to earned seamless.
Robert works with the agency’s media monitoring vendors to capture clips, assign sentiment, track trends and design dashboards. He has experience in a variety of categories, with brands such as Applebee’s, Children’s Health, Farmland Foods, Kansas Lottery, March of Dimes, Paramount Parks and Pizza Hut.