Public Relations Account Manager

Crossroads believes that in today’s world it’s not just what brands say, it’s the stories others tell about brands that really matter. We help our clients keep the promises they make to consumers by aligning all of their communications efforts around common and authentic brand values. If you are interested in being a part of a team focused on helping clients achieve this level of REAL communication, we want to talk to you.

We are searching for someone who is passionate about learning, excited about working on a variety of communications issues and can translate that passion into storytelling. We desire detailed-oriented team members who believe in collaboration and client service.

What you’ll be doing

  • Builds and maintains productive client relationships
  • Helps develop workable budgets and plans
  • Monitors news and social content relevant to assigned client, makes information available to teams and helps assess risks or opportunities for said clients
  • Understanding of analytics tools, publishing platforms and social monitoring tools
  • Collaborates on media/influencer strategy and helps create target lists for assigned clients and projects
  • Communicates with media and influencers to sell story ideas or brand engagements
  • Monitors and maintains news and other published content for assigned clients
  • Builds and maintains relationships with key media and influencers
  • Conceptualizes, writes and distributes content for clients including thought leadership, guest columns, op-eds and other long form content

Skills You'll Need

  • Bachelor’s degree or equivalent industry experience required
  • Minimum 2 or more years of related experience and/or training
  • Excellent communication and persuasion skills, both written and oral
  • Ability to work autonomously and take the lead on projects
  • Impeccable attention to detail
  • Creative problem solver with strong critical thinking skills to manage the unknown
  • Experience in pitching national, regional and local news media and securing interviews and coverage for clients
  • Genuine interest in emerging technology, pop culture, internet trends and staying on top of content distribution channels, ad formats and paid media trends
  • Deep knowledge of all social media platforms (Facebook, Instagram, Twitter, Snapchat,
  • Pinterest, YouTube etc), their technical requirements and best practices
  • Experience in professional services such as health care, finance and insurance preferred